Tuesday, February 28, 2012
Writing to live...
My life is filled with the need to constantly update the world on what I am doing and it's not because I love attention or myself. It's simply because I love to write.
For me, writing has always been a rewarding experience only when I was able to creatively dole out an endless amount of words without a worry to page requirements, news holes or word counts. This endless barrage of structured bullshit has always stifled my creative prowess.
My final project this week, was a grandiose poster made (as a favor) for our rival PR Team: Embrace a Child From Tanzania Campaign. I was a traitor.
My PR Team is Relay for Life.
Before I started the development of their event poster, I needed some information regarding their actual campaign strategy and what it was all about. I learned their main goal was to raise money to support three orphaned children in Tanzania to provide food, clothing, shelter and schooling. Funds are so needed in Tanzania because many of these children have lost their family members to the AIDS virus.
I was on task. I created a large 11" x 17" poster so they could look the part and hopefully get more donors.
I stuck with the red color associated with aids awareness and used the popular AIDS ribbon througout the design of the poster. A good design has consistency and I think I have achieved a form of consistency in the poster itself. I tried to evenly space out all the text considering my project manager (a 21 year old student) insisted I keep filling the poster with more and more text describing the event.
According to Bryan Calabro, visual design is all about conveying the most information with the least amount of words (if any at all). Her constant suggestion to add paragraphs of words was taken with a grain of salt, but I managed it quite well.
It was a challenge but I think the finished product turned out rather well considering I made this with a 2 hour time contraint and only 2 revisions.